Asian Games.

“Fast-paced, colourful and showcasing athletic motion” was the starting point for this sequence directed by Daryl Goodrich.

As real action footage presented the risk of becoming dated, Camouflage built these angular, colourful, 3D characters and mapped them with motion capture data. This illustrated the dynamic movements of the characters whilst blending the slick 3D look with a clean, 2D, motion graphic background, accentuating the movements and reflecting the imagery of the final logo resolve.