Edge Sports Channel Branding
IMG Channels

Edge Sports Channel Branding.

Camouflage were tasked with creating a completely new look for this extreme sports channel.

The client wanted a sequence that represented the core sports that the channel encompassed but also something more organic in the way they were presented. The team built a series of stings which included up to three sports within each genre, to transition into one another, extending the 2D ‘Plexus’ concept into full 3D.